Overview
A key element of communicating effectively about risk is identifying the audience’s diverse values and concerns and using that information to design a communication approach. The goal is a high level of community engagement—and action. This publication helps community leaders understand and connect with stakeholders and inspire risk-wise behavior through improved communication.
Topics include
- How and why people perceive risk differently
- How to learn more about your audience
- Best practices for risk communication
- Ways to frame your conversations to appeal to a variety of audiences
- Sample conversations for responding to difficult questions
Additional Information
- Customizable PowerPoint presentation to engage your audience on flooding hazards, with guiding comments and text and image suggestions
- “Are You Flood Ready?” handout for stakeholder engagement (also available for New Jersey communities)
- Risk Behavior and Risk Communication: Synthesis and Expert Interviews
- Los Fundamentos de la Comunicación de Riesgos también disponible en español